Race or explore. One bike that gives you the freedom to do anything you want. It's fast. When you get on, you immediately feel at home and the riding experience is something you never thought was possible. No boundaries. No limits.
PRIME DESIGN DNA
Truly a piece of art. Continuous form and a minimalist character combining both flat and rounded surfaces that are connected by soft edges. This is the design dna of prime bicycles. This holistic approach to an industrial design has set the bar high and established a new design benchmark for full suspension frames.
CARBON FIBER EVERYWHERE
Quality first. All frame elements including the upper and lower links are made out of carbon fiber - a material that is known for its strength-to-weight ratio. The versatile use of this unique material puts prime bicycles at the pinnacle of performance possibilities. Moreover, its characteristics give the frame a stylish shape that is otherwise unattainable.
Entirety instead of puzzling. Our integrated frame elements and aligned surfaces create a uniform composition. It doesn't matter if it's a nut, bolt or rubber cover. Each element is thoroughly thought out and reflects the prime design philosophy.
One of a kind. Each frame is handcrafted, from piece-by-piece layering of carbon fiber to machining and finally painting. This last stage is very special. Even though your prime frame might look the same as someone else's, it isn't. The splatter effect applied to the frame at the very end of the painting process makes it a one-of-a-kind piece of art.
The essence of a perfect bike is a combination of great design and exceptional performance. Protection design is one of the elements which defines them. Prime frame protection has been developed with extra care not only to ensure maximum protection in all critical areas, but also to get full integration with the frame shape.
CHAIN STAY PROTECTOR
A quiet bike is a fast bike. Our tower-style chainstay protector uses a unique design that increases its stiffness. This reduces noise when absorbing the chain slap. Additionaly, the balanced rubber compound guarantees long-lasting protection and excellent performance while shredding the most rowdy trails.
DEDICATED REAR TRAINGLE FENDER
Small detail that makes life easier. Designed to increase mud protection and keep your prime as clean as possible.
FORK BUMPER WITH DEDICATED GROMMETS
We love a clean look. Doesn't matter if your prime is equipped with conventional or wireless derailleur. It always looks clean thanks to the integrated fork bumper that pairs with four different dedicated grommets. This gives complete freedom when it comes to the cable configuration.
COIL OR AIR SHOCK
It's up to you. Thanks to the suspension design that represents a balanced amount of overall progression throughout the whole travel the bike works great with both air and coil shock.
INCREASED BEARING QUANTITY
Performance always comes first. 6 bearings instead of the common 4 bearings are located inside the lower link: 2 on the non-drive side and 4 on the drive side. This little detail increases lateral stiffness and makes pedalling more efficient.
HARDWARE INTEGRATED SEALING SYSTEM
Keep dirt and mud outside. A custom sealing system inside the axles, screws and washers provide additional bearing protection to keep frame suspension in good condition for a long time.
FULL LENGHT INTERNAL CABLE ROUTING
No special tools are required. Internal guides located inside the front and rear triangles guarantee a tool free cable installation and full protection from rubbing cables. Special cable routing below the lower link provides an extra clean look and keeps cables in one place.
WATTER BOTTLE MOUNT
Drink, drink, drink. Hydration is a critical factor in any sport. Therefore, a water bottle mount on the enduro bike is a must. Thunderflash will fit any type of standard water bottle whether its magnetic, click type or a classic cage.